ABOUT US
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ABOUT US 〰️
LJS Concepts is the consulting practice of Leslie Smith, a brand strategist and creative director with over 12 years experience. We bring brand clarity, creative direction, and strategic calm to moments of growth, transition, or reinvention for burgeoning brands.
WHO WE ARE.
WHAT WE BRING (AND WHY IT WORKS).
We offer fractional brand and creative leadership for teams that need high-level thinking, hands-on partnership, or just fresh perspective. Whether stepping in as a temporary head of brand, shaping your positioning, or leading a creative campaign from concept to execution, we build bespoke plans based on what your brand actually needs.
Our model is flexible, so we plug in where we can be most valuable: as a leader, a partner, or a quiet powerhouse behind the scenes.
Startups and early-stage brands getting serious about their story
Founder-led companies ready to scale or evolve
In-house teams in transition who need strategic leadership
DTC and consumer brands looking for sharper messaging and fresher creative
Agencies seeking senior brand support on high-stakes projects
Artists and creators looking to develop their brand and scale their reach